by Josh Gross
Radio Boise recently announced that its goal of acquiring a second frequency to boost coverage to low-lying areas is finally a reality.
The new frequency, 93.5 FM, will be broadcast from the roof of the U.S. Bank Building, 1020 W. Main St., starting Monday, Oct. 22.
"A transmitter on a 267-foot tower, right in the heart of the city, should give our listeners a beautiful signal to receive Radio Boise's programming if they live, work or commute within a 2- or 3-mile radius of downtown," station director Jeff Abrams said in a press release.
To celebrate the new frequency, Radio Boise will be be holding a rooftop ceremony to launch it on Monday at noon, and then will invite listeners to park in front of the station from 10 a.m.-1 p.m. on Tuesday, Oct. 23, when helpful Radio Boise staff will cheerfully add the station as a pre-set on the listener's radio.
The new transmitter is expected to expand Radio Boise's service from 227,000 people to 350,000.