Snoop Dogg hit it big when he was 18, and never really dropped out of the public eye, meaning his evolution as an artist—and to some degree, as an adult—has been meticulously documented and followed by millions worldwide.
On July 30, he held a press conference announcing the next step in that public evolution: a name change from Snoop Dogg to Snoop Lion, paired with the announcement of a new reggae album and his desire to leave rap behind.
You can hear a preview track from his new album, Reincarnated, here.
VICE media sent a team of filmmakers with Snoop to Jamaica to document the new album and his new identity. That film is set to premiere at the Toronto International Film Festival in September, which BW film guru George Prentice will be attending. Will he smoke a blunt with the man, return with dreadlocks or start referring to himself as Jahrge Prentice? Stay tuned.