The gates of MASSV, the music and art festival-slash-carnival in downtown Ketchum this weekend, opened just after 2 p.m. on Friday. Inside, a host of vendors, a huge stage, a makeshift mobile stage built onto a Dodge Ram 350 and dozens of people prepared for 12 hours of partying.
While the masses didn't come early, they stayed late.
The crowd at 4 p.m. was anything but MASSV but numbers grew quickly as the day began to wane, the sun setting in the background.
When the electric Black Joe Lewis and the Honeybears, who performed at the most recent Alive After Five, took the stage, the area in front of the stage became clogged with people, which only grew more chaotic when Adventure Club, the first real electro act of the night, took the stage.
The crowd greeted the band by hoisting the occasional fan to a friend's shoulders, screaming, dancing and knocking beach balls about. That vibe continued well on until nightfall, during which a light rain drizzled on the crowd. Fire dancers twirled burning orbs on a nearby trailer.
But even after the hour-plus set from Beats Antique—during which they paired synth with live percussion and violin while a dancer twirled above the stage—the party didn't stop.
The whole crowd filed into Ketchum's Main Street, which was blocked off for an afterparty. There, people filtered between a handful of bars for smaller afterparties within the afterparty, often finding themselves back out in the rain to catch the DJ action.
With a dual moniker, Doc Rock/DJ Alien, who was also one of the festival's organizers, provided a Dr. Jekyll and Mr. Hyde act. The first part included a silvery metallic suit that emitted red lasers from his fingers, crazy glowing eyewear and a whole lot of record-scratch beat-making. I was told by his brother-in-law that Doc Rock's name is fitting—he's a Sun Valley emergency room surgeon.
After midnight, the doctor stepped backstage to don an alien head and hands for his second act. As he walked back on stage, the crowd went wild. DJ Alien then performed surgery on the crowd.
Click here to see a slideshow of the first day of MASSV.
MASSV events, including music and art, continue Saturday, July 14. Read more about MASSV here.