On June 9, Terry’s State Street Saloon celebrated its 16th year in business with a party featuring live music and catering. But it was a coming-out party as much as an anniversary—Terry’s is about to come under new ownership.
Jeff Larsen, now a manager and bartender at Terry’s, is slated to take the reins Sunday, July 1. With new management will come changes to one of Boise’s most well-known karaoke bars.
Larsen will make some cosmetic improvements to Terry’s, including painting the walls, possibly installing a new air conditioner and beer coolers, and replacing the carpets. Overall, though, he says it will look like the same bar.
“The name out front is Terry’s,” Larsen said. “I’ll just be the one running it.”
One substantial change Larsen will make is to use social media to attract new customers and advertise nightly drink specials. But he’s still figuring out exactly how it works.
“I want to use it as a guerilla marketing tool,” Larsen said. “It’s still all Greek to me, though.”