Each person who poured through the Idaho Botanical Garden’s gates for this year’s sold out Savor Idaho event on June 10 was handed a branded wine glass and a plastic plate. Attendees filled their glasses with samples from local wineries and piled their plates high with snacks from local food purveyors.
Hyde Park's 13th Street Pub served up Italian beef polenta cakes, while nearby Woodriver Cellars poured a three-course wine meal it dubbed an “appetizer, entree and dessert." Brand spanking new businesses like Momo Dumplings served up grub along with sips from equally new wineries like Split Rail, which debuted its wines for the first time at Savor Idaho. Owned by Jed and Laura Glavin, Split Rail is currently sharing space with Syringa Winery in Garden City.
Surrounded by the sounds of a live cover band, sisters Jocelyn and Hadley Robertson chatted up attendees and poured samples of their Zhoo Zhoo brand wines. Jocelyn, Hadley and their sister Bijou—the daughters of Hells Canyon Winery owner Steve Robertson—founded the winery in 2005 with an eye toward female consumers.
“Wine has really traditionally been a male-focused genre, but … the number-one consumers of wine in the U.S. are women and so the industry has been controlled by men and the women are the ones buying the wine,” said Jocelyn, who handles graphic design for the winery. “We grew up in the wine business and we saw that and we were like, ‘You know what? We love wine and we don’t think there’s a product out there that’s targeted towards us as young wine consumers who are women.”
Check out a slideshow of all the Savor Idaho action here.