It began with Think Boise First, followed by its Canyon County counterpart Think Nampa First. Both groups sprung up to support local communities by putting neighborhood businesses in the limelight and using social media to push their products. But now agents provocateur are using social media to take local business support to the next level.
On Feb. 26, Boise Weekly reported on a new trend called cash mobs, which are similar to flash mobs but aimed at putting customers in touch with struggling local shops. At the time, social networking site Reddit had the only deets on a loose plan for a cash mob.
Since then, Facebook groups have sprung up for the Treasure Valley and Boise specifically, each with about a dozen members. The Boise Cash Mob Facebook group celebrated its first restaurant visit on March 3, hitting up Chris' on Broadway for a salad fix.
Now the Treasure Valley Cash Mob folks have created an event to commemorate National Cash Mob Day on Saturday, March 24. The plan is to meet at Meridian's Centennial Park armed with at least $20 and hit up a business within walking distance. Once you're done at the biz, you'll be provided with the name of a local bar for the 21 and over to celebrate their capitalist triumphs.