Indie bands have long partnered with music blogs—Pitchfork, Stereogum, Brooklyn Vegan—to exclusively release new videos. But today marks the dawn of a new era in cheezy cross-promotion: Hazy surf rock trio Best Coast linked paws with Lolcat pioneers I Can Has Cheezburger to premiere its new video, “Crazy For You.”
The video’s aesthetic is one-part subtitled French New Wave film and one-part Milo and Otis cute-tastrophe. Sitting in a chair labeled “Teh Director,” a cat in a button-up shirt and tie yells “Cut,” while Best Coast frontwoman Bethany Cosentino strums a guitar in a summery jumper.
Yet somehow, through all the purposeful misspellings and kittens operating heavy machinery, Best Coast's new video holds its head held high. Then asks politely for a cheezburger.