Remember OK Go's treadmill video for their song "Here It Goes Again?" It was revolutionary, not just because of the video's low-fi nerdy choreography, and not just because it was done in one take, but because of the band's subsequent fight with their label, EMI, on making the video embeddable from YouTube (they won; see below).
OK Go's Damian Kulash has contributed to the Wall Street Journal in the past, offering up the ideas that have made his band innovative, well-loved and successful. This time he's back, explaining the "New Rock Star Paradigm." Click here for the story.