For those that don't think video games are big business, Activision sent out a press release about its latest multi-platform shooter title, Call of Duty: Black Ops.
Treyarch’s highly-anticipated Call of Duty: Black Ops has become the biggest entertainment launch ever with an estimated sell-through of approximately $360 million in North America and the United Kingdom alone in the first 24 hours of its release, as compared to last year’s estimated day-one sell-through of $310 million for Call of Duty: Modern Warfare 2 in North America and the United Kingdom, according to internal Activision estimates.
Call of Duty: Black Ops, marks the second year in a row that the Call of Duty franchise has set day one launch records across all forms of entertainment. In its first day, on November 9, the blockbuster title sold through approximately 5.6 million copies in North America and the United Kingdom, as compared to 4.7 million copies for last year’s Call of Duty: Modern Warfare 2, according to Activision.
Call of Duty: Black Ops is one of the most critically acclaimed games of the year worldwide and was released with unprecedented retailer support and more than 12,000 midnight openings around the globe.
The sum seems a tad outrageous, but this is the very reason that many other game publishers will push back release dates for games to avoid going head-to-head with the blockbuster title. Stay tuned to BW for a review of this game.