Starcraft is one of those video-game franchises that simply defies logic. The real-time strategy genre is stagnant and really needs an infusion of life, but mention the word "Starcraft" and you see people from all gaming walks of life perk up and pay attention.
The original game came out in 1998 and remains a popular multiplayer venture. How popular? While Blizzard Entertainment released three expansion packs for the original, the second full game in the license didn't release until last month and it has been selling like gangbusters.
StarCraft II: Wings of Liberty was released simultaneously in North America, Europe, South Korea, Australia, New Zealand, Russia, Brazil, Chile, Argentina, Singapore, Indonesia, Malaysia, Thailand, the Philippines, and the regions of Taiwan, Hong Kong, and Macau on July 27. With day-one sales topping 1 million copies, StarCraft II: Wings of Liberty became the bestselling PC game of 2010 within its first 24 hours of availability. The game went on to sell more than 1.5 million copies in its first 48 hours, setting the record for fastest-selling strategy game of all time, and has won numerous critical accolades, including multiple editor’s choice awards from major gaming publications.
Blizzard seems to have struck gold once again but instead of the Midas touch being delivered by something called WoW (aka World of Warcraft), this time around it is Starcraft.
Another cash-cow juggernaut is born.