I ran across some sad news yesterday when I went to get my daily, day-late dose of political irreverence from the Internet station Hulu. Streaming rights for both The Daily Show and The Colbert Report will expire on March 9, 2010 at 11:59 p.m. PST.
According to a blog post yesterday by senior vice prez of content and distribution Andy Forssell, Hulu was unable to secure the rights of any Comedy Central shows from Viacom for the foreseeable future. Forssell’s tone in the post is both pleading and defeated:
“In the past 21 months, we’ve had very strong results for both Hulu and Comedy Central, in terms of the views and revenue we’ve generated, thanks to a couple of key trends. First, more and more of our viewers have voted with their time by making these shows a regular part of their day. And second, we’ve driven steadily increasing revenue per view as advertisers voted with their budgets to take advantage of innovative ad formats and very strong advertising effectiveness. After a series of discussions with the team at Comedy Central, though, we ultimately were unable to secure the rights to extend these shows for a much longer period of time.”
With The Daily Show and The Colbert Report continually topping the site’s “Most Popular” show lists, this content setback could turn out to be a pretty big bummer for Hulu. Non-lazy fans of both shows can still stream full episodes online by moseying over to TheDailyShow.com or ColbertNation.com, respectively. Lazy fans can try their best to glean political goings-on from 30 Rock and The Simpsons.
For anyone who missed Tracy Morgan on The Daily Show last week, catch this clip from Hulu while you still can. But be careful, Morgan's hairdo might get you pregnant.