National Geo. Adventure Closing

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Not to dampen anyone’s day, but it looks like even National Geographic was hit by the crummy economy. The editors of National Geographic Adventure magazine announced that the December/January issue will be the last.

The mag, which started 10 years ago, fell victim to drastically reduced advertising revenues, although according to the editors’ blog, fans can look for special editions and a book in the future, as well as a continued presence on the Web. What exactly that means, we’re not sure.

According to a New York Times article, the magazine was on the verge of being sold, but the buyer pulled out after Adventure refused to sell the National Geographic part of its title. Further efforts to save money by cutting down to eight issues per year failed as well.

NYT also reported that page count at Adventure dropped 44.1 percent in the first three quarters of the year, while National Geographic Traveler has decreased 39.5 percent and the flagship National Geographic has dropped 21.4 percent.