Microsoft Flag Touches Down on Flagship Store


On Friday, the Wall Street Journal's MarketWatch wrote that Microsoft Corporation "posted an 18 percent drop in fiscal first-quarter profit Friday though the software giant's results easily topped Wall Street's expectations thanks to tight cost controls and better-than-anticipated sales, helping send its shares higher."

Much of the higher-than-anticipated profits were due to the release of the highly anticipated Windows 7 operating system. But they may, in some part, have been due to Microsoft opening its flagship retail store in Scottsdale, Ariz., last week (I thought Flagstaff would have been a better location but nobody asked me), a sign that things are looking up. Right?

In July, giant tech blog Gizmodo (they're like the TMZ of tech) leaked a PowerPoint presentation by "design and brand strategy consultant firm Lippicott" that showed what geeks and tech analysts alike had been chomping at the bit to discover: what the store would look like inside.

The reigning opinion in the virtual world is that the Microsoft Store looks like a hybrid of an Apple Store and a Best Buy, but honestly, how many ways are there to layout a computer store? Is it plagiarism to put happy-to-help-you employees in bright-colored shirts? Plus, noted that Microsoft hired ex-Gap exec George Blankenship, to help "guide its store rollout.".

We have MacLife stores in Boise for our Apple needs, but I don't think we'll see a Microsoft retail store in/near Boise any time soon. Last I heard, we were still waiting to hear on an IKEA.