It seems that M.C. Hammer might soon be trading his signature billowing pants for slim fit chinos and an argyle sweater vest. Hammer, or Stanley Kirk Burrell, showed up at the Harvard Faculty Club yesterday to speak at the Gravity Summit, a conference on social media for businesses.
Hammer, known for the early ’90s jams “Too Legit to Quit” and “U Can’t Touch This,” has a more than 1,357,000 fans on Twitter, and has become something of a Twitter success story. For Hammer, star of the A&E reality TV show Hammertime, it's all about increasing his “brand” these days. At the Gravity Summit, he said:
“I do deals that I think will increase the visibility of my brand at the right time that will either add to the value of my brand, create awareness,” said Hammer. “The monetizations may not happen until down the road, but right now, it’s about visibility and awareness.”
Here's an edited video of the live CNN.com broadcast—scored with oddly somber elevator music—of Hammer and two other speakers at the conference.
In other Hammer-related news, it seems his highly visible show with Vanilla Ice in the Hollywood of the North West, Idaho Falls, is still on for November 14. Or so states the barbed-wire decorated Vanillaice.com. While you’re there, make sure to check out some truly inspirational writing on Vanilla Ice’s blog. Here’s a little snippet of the Ice man quoting Tammy Faye (seriously), recapping his first show with Hammer in Utah last February:
“I was skeptical at first because of the unknown and because of my personal problems with the past. I just remember the words Tammy Faye said, "WE ARE WHO WE ARE, BECAUSE OF WHO WE WHERE!" and I used that to get over it and face my adversities.”