How Not To Win PR Points

So, you say, your resort is in trouble.

Money is tight.

The market ain't great.

How to regain the public's trust? We do not, officially, recommend Jean-Pierre Boespflug's tactic.

Courtesy of KTVB, the news today that Boespflug got arrested for hitting a parked car, then driving away.

Sorry, did we miss the strategy note there? Is this part of the whole "let's-direct-their-attention-elsewhere" tactic? The resort may be tanking, but the CEO? Lawless, I tell you!