Alt-weeklies like ours do love to crow
when a mainstream competitor bites the dust
, don't we?
From a sister paper in Orange County, the OC Weekly
, we heard tell of another "faux-alt" going down.
In this case it was SqueezeOC
, a publication put together by the Orange County Register
, a daily paper.
In their announcement of the fold
, the Register said it was going to take the magazine online only, because the audience was there.
Ã¢â¬ÅIt is a young adult audience and, generally, the first place they go for information - for things to go and do Ã¢â¬â is to the Internet as opposed to a print product,Ã¢â¬ï¿½ said Christopher Schulz, an executive with the parent company.
Bushwah, sayeth the OC Weekly
"Reality check: It never really caught fire as a hot journalism commodity," wrote Janine Kahn of OC Weekly
. "The spinners didn't admit it, but it's clear that the publicationÃ¢â¬âbilled ridiculously as 'alternative'Ã¢â¬âis hemorrhaging dough. Instead, they're putting the word out that going digital is the way to reach their target audience. Puh-lease."
The parent company laid off three people who were working on SqueezeOC
, and "reassigned" some 15 others.