If you get a call on your cell phone, it might just be a volunteer from Bogus Basin Mountain Recreation Area asking you if you'd like to renew your season pass.
"This is unprecedented," said Bogus Basin Development Director Susan Saad. "We've made thousands of phone calls to the folks who have not yet renewed their season passes."
This new effort came from Bogus Basin's abysmal season, in which the resort was open for only 86 days this winter and closed on March 15—the resort's earliest closing in decades. The last time the resort closed mid-March was in 1992, when the resort closed on March 22. During the 2013-2014 season, the resort was open 126 days.
"Our season pass sale was down 40 percent," Saad told Boise Weekly.
The sale offers season pass renewals at $229 and runs during Presidents' Day weekend.
The problem was, according to Saad, that Presidents' Day weekend was sunny and 60 degrees, so people were mountain biking and golfing, not thinking about skiing. This current sale
renews skiers' passes for $259 and runs until April 30. It also includes $20 in Bogus Bucks, which can be used on food, rentals, lessons, lift tickets and retail.
"We're reaching out to the community with this special offer to ask for support in getting us through this rough period," Saad said. "We just want to remind them that we're a 501(c)3 nonprofit and a treasured resource in the community. Everyone wants to see Bogus here in the future."
Saad said results from the phone campaign have been mixed. Many people have renewed their passes on the spot, while others have promised to go online and do so before the end of the month. Some people fear the winters won't get better.
To that, Saad said the resort's operations team has done a good job adapting to different snow conditions. The resort is also shifting focus on summertime options, too, but Saad said Bogus will always be a winter recreation area first and foremost.
"We're out mobilizing the community to help Bogus through a difficult time and recover from a very rough year," Saad said.