NBC's broadcast plans for tonight's New Year's Eve festivities include a live broadcast from Times Square, hosted by Carson Daly. But NBC executives are also keeping a close eye on what Cable One chooses to do with NBC's multiple broadcast platforms at midnight.
Earlier this month, Boise Weekly reported
that Cable One was in an 11th-hour standoff with NBC, similar to its earlier feud with Viacom, which ended earlier this year with Cable One pulling Comedy Central, MTV, Nickelodeon and a number of other networks from its lineup.
An NBC Universal spokeswoman told BW
, "At this point, based on Cable One's unwillingness to productively negotiate, we have to start informing our viewers that they are at risk of losing access to our programming."
The current contract runs out at midnight tonight.
NBC Universal stations include:
NBC (KTVB-TV in Boise)
NBC Sports Network
Meanwhile, an official statement from Cable One said, "We are shocked and dismayed that NBC Universal has launched a negative ad campaign regarding our current negotiations. Despite the fact that NBC Universal is currently demanding a rate increase that is more than double our previous contract, we are continuing to negotiate in good faith and are optimistic that we will come to an agreement."