After spending months in a feud with Viacom, which ended with Cable One pulling Comedy Central, MTV, Nickelodeon from its lineup this past April in Boise and other markets across the U.S., Cable One is ending 2014 i n the same fashion—this time it's at loggerheads with NBC.
"Cable One has declined all NBC Universal offers stating they believe it deserves to receive our valuable programming at below market rates," an NBC Universal spokeswoman told Boise Weekly
. "At this point, based on Cable One's unwillingness to productively negotiate, we have to start informing our viewers that they are at risk of losing access to our programming."
And that's why Cable One customers in the Treasure Valley will begin seeing messages on NBC Universal stations warning them that they may go dark in 2015.
NBC Universal stations include:
NBC (KTVB-TV in Boise)
NBC Sports Network
"Cable One customers have already lost 15 Viacom networks, and if Cable One drops NBC Universal, subscribers will have lost a total of 26 valuable programming [networks] including some of the most watched on TV," said the spokeswoman.
Cable One responded with a statement on its Facebook page, noting, "We are shocked and dismayed that NBC Universal has launched a negative ad campaign regarding our current negotiations. Despite the fact that NBC Universal is currently demanding a rate increase that is more than double our previous contract, we are continuing to negotiate in good faith and are optimistic that we will come to an agreement."