Coldwater Creek Sells Its Brand to New York Firm

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Following its bankruptcy announcement in April after 30 years in business, Coldwater Creek began liquidating its inventory and closing down more than 300 stores in 47 states.

And now even its name has been sold.

This morning's Coeur d'Alene Press reports that New York-based equity firm Sycamore Partners has purchased the Coldwater Creek brand and other intellectual property from CWC Direct LLC. The amount was undisclosed. Sycamore has previously purchased several company brands including Hot Topic, Aeropostale, Jones New York, the Kasper Group, MGF Sourcing and Talbots, adding up to more than $3.5 billion in assets.

"Coldwater Creek is an outstanding brand with a 30-year heritage and strong support from its loyal base of longtime customers," said Sycamore in a press release.


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