Bronco Stadium No More: Albertsons Pays $12.5 Million For Naming Rights


  • Joe Jaszewski/Idaho Statesman

Its blue turf and concrete profile on Boise's skyline will remain, but Bronco Stadium has been renamed. Boise State University Bronco football fans will now be getting seats at Albertsons Stadium—that is, at least for the next 15 years, the Idaho Statesman reports

The deal between Albertsons LLC and Boise State, announced this morning, gives Albertsons naming rights to the stadium for 15 years at a cost of $12.5 million. 

The rebranding of the stadium will be complete before the first home game of the 2014-15 football season. This is the first time the stadium has changed its name since it opened in 1970.

Prior to a press conference at Boise State announcing the deal, Albertsons CEO Bob Miller said that the deal is a reminder that Albertsons, which has experienced financial and ownership challenges in the past, remains a Boise company.

"We're anxious to let people know that we're here to stay, this is our corporate headquarters and it's going to stay that way," Miller said.