The Boise Airport wants to "up" its game when it comes to attracting more commercial air service to the Treasure Valley.
In June 2013, Boise Weekly reported that the Boise City Council gave its blessing to the "Air Service Incentive Program," designed to encourage air carriers to add additional routes and increase capacity in the Boise market.
"You have to kiss the airlines' Godfather ring," said Mike Boyd, president of Boyd Group International, an aviation consulting group. "If you show that respect for the airlines, it is more likely to work."
And while no one is talking about kissing rings, officials at the Boise Airport are looking to sweeten the pot by offering additional incentives to any airline that moves more passengers in and out of Boise:
The current financial incentive offers a credit of up to 75 percent of total landing fees incurred during the first 12 months of new service. But the proposed additional incentive would also kick back terminal rental fees for additional gate/counter facilities required to provide the new service. The maximum credit would be $100,000.
Additionally, Boise Airport officials want to update what they say would be their "priority destinations"—Atlanta, Charlotte, Chicago, Dallas/Ft. Worth, Detroit, Houston, New York City and Washington, D.C.