In June 2013, Boise Weekly profiled a group of Treasure Valley entrepreneurs who had randomly teamed up as part of the Boise Metro Chamber of Commerce's B-Launched competition. They found great success with their business model—Be Free Village, taking first prize in the 2013 edition of B-Launched. A year later, they're ready to take off—quite literally.
This coming Tuesday, March 11, Be Free Village will be hosting a ribbon-cutting at the Boise Airport, where its gluten-free snack boxes will be sold to travelers at two of the Moxie java locations within the airport.
"Let's face it, you can't walk down the aisle of a grocery store without products saying 'gluten-free' jumping out at you," said Lisa Bloomquist, market specialist for the Boise Valley Economic Partnership by day and Be Free Village partner by night. “We are thrilled that the Boise Airport is supporting a local Boise start-up."
The Be Free boxes have already been marketed at two local hotels: Hotel 43 in downtown Boise and the Spring Hill Suites near Hewlett-Packard.
According to a March 2013 survey from the New York-based NPD Group, "almost a third (30 percent) of American adults say they are trying to reduce or exclude gluten from their diets."