Christmas Day traffic was overwhelming. No, the interstate was relatively calm. However, IBM tracked millions of online transactions at hundreds of Internet retail sites in the U.S.
And according to IBM Digital Analytics Benchmark, nearly half of all online traffic came from mobile devices. Throughout the holiday season, mobile traffic was responsible for 48 percent of all online traffic, up from 28 percent in 2012.
Christmas Day traffic was up 16.5 percent year over year. IBM said tablets drove the lion's share of mobile sales on Christmas.
IBM also found that iOS users were responsible for five times more online sales than Android users. According to IBM, “On average, iOS users spent $93.94 per order, nearly twice that of Android users, who spent $48.10 per order.”
And Facebook continues to grow as a major consumer engine. IBM found that shoppers coming from Facebook spent $72.01 per order and that Facebook referrals converted sales four times more often than Pinterest referrals.