Alaska Airlines flight No. 3484 took off from the Boise Airport this morning at 10:30 a.m. and landed in San Diego just before noon, Pacific Time. The flight launched a new Boise-San Diego service which, beginning today, offers a non-stop daily flight scheduled for 10:30 a.m. Return flights will depart from San Diego at 5:35 Pacific Time and arrive in Boise at 8:40 p.m.
To celebrate the new service Alaska offered introductory fares starting from $99 each way.
Airport officials are still anxious to secure direct flights to an East Cost hub. In mid-October the Boise Airport failed to secure a $700,000 federal grant to establish a new non-stop connection to New York, Washington, D.C., Charlotte, N.C.; or Atlanta. The City of Boise, the Greater Boise Auditorium District and the Idaho Division of Tourism had all pledged some matching funds if the grant had come through.