Kraft Drops Artificial Food Colors From Its Kid-Themed Mac and Cheese



Have you ever thought that Kraft Mac and Cheese is just a bit too too yellow?

The food giant agreed today and announced it would begin removing Yellow No. 5 and Yellow No. 6 from boxes containing pasta shaped like SpongeBob SquarePants, Teenage Mutant Ninja Turtles and holiday-themed shapes. The change still doesn't affect Kraft's plain elbow-shaped macaroni and cheese.

Kraft officials insisted Friday that the move was not in response to a petition that was launched on and secured more than 348,000 signatures. Two North Carolina bloggers launched the petition to get the yellow dye out of mac and cheese, targeted for kids.

The new natural color will come from spices such as paprika, according to a Kraft spokeswoman. It will also contain more whole grains, less sodium and less saturated fat.