Thousands of smokers will again try to kick the habit as part of their New Year's resolutions for 2013, and a startling ad campaign in Britain is hoping to give smokers one more reason to quit. The campaign's visceral message suggests that the human body creates a mutation with every 15 cigarettes smoked.
The ads show a man smoking in his back yard while sipping his morning coffee. A pink, fleshy cancerous tumor bubbles from his cigarette with each drag.
More than a third of smokers still believe the health risks from smoking are greatly exaggerated, recent statistics from the U.K.'s Department of Health showed.
Take a look at what will be filling the British airwaves as part of the nine-week campaign that launched Dec. 28.