Facebook Inc., the social media giant that went public earlier this year, can add another zero to the breadth of its digital footprint.
"This morning, there are more than 1 billion people using Facebook actively each month," wrote CEO and founder Mark Zuckerberg from Palo Alto, Calif., near the company's headquarters in Menlo Park.
The website actually hit the magic number at 12:45 p.m. Pacific Time on Sept. 14, according to the company.
Facebook Inc. reported revenue of $1.18 billion in the second quarter of this year. But as the Chicago Tribune notes, the company has dealt with a rough debut on Wall Street since its May IPO, with shares trading at $22 as of 7:30 a.m., well below the company's $38 per share opening.
The company also debuted a new advertisement, which it called a "branding video," available below.