Apple, the Cupertino, Calif., electronics company responsible for the iPhone, issued a press release today to publicly apologize for the shortcomings of its updated Maps application.
When iPhone users upgraded their devices to the latest version of the iOS mobile operating system, they were greeted with an updated Maps application, the first such update since the iPhone debuted in 2007. This version was "rebuilt from the ground up," according to Apple CEO Tim Cook, including new features like Flyover and turn-by-turn directions.
However, many users struggled with the updated application, which lacked earlier features like built-in transit directions in select cities. Others reported issues with finding addresses and lamented the change in look and feel in the update.
"We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better," Cook said in the release.
The company suggests users download alternative Maps applications from the App Store, or bookmark Google or Mapquest sites for use while the company works on improving Maps.
Apple's new application relies on the company's own data and sources like TomTom navigation. Prior to iOS 6, Google Maps was the provider of information for iPhone Maps.
Here's the full letter:
To our customers,
At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.
We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps, including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.
There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps, the better it will get, and we greatly appreciate all of the feedback we have received from you.
While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their Web app.
Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working nonstop until Maps lives up to the same incredibly high standard.