The week following Independence Day traditionally marks a bit of mogul sighting in the Wood River Valley, and 2012 will be no exception.
The 20-year-old Allen & Company conference will again take over the Sun Valley Resort as media titans fly in from across the globe. This year's guests are expected to include Facebook founder Mark Zuckerberg, Amazon chief Jeff Bezos, Google's Sergey Brin, Eric Schmidt and Larry Page, Netflix CEO Reed Hastings, Disney CEO Bob Iger, Apple CEO Tim Cook and talk show queen turned network executive Oprah Winfrey.
Past conferences provided the backdrop for significant dealmaking, including Disney's $19 billion acquisition of ABC in 1995 and Comcast Corporation's 2009 purchase of NBC Universal.
The conference will run from July 10 through July 14, but jets are expected to be parked at Hailey's Friedman Memorial Airport beginning this weekend.