Feds Rule Pomegranate Juice Claims Are Deceptive

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The federal government has told distributors of pomegranate juice to knock off saying that the fruit juice is an effective treatment for cancer, heart disease or erectile dysfunction.

The U.S. Federal Trade Commission ruled that the company POM Wonderful has violated federal law by making deceptive claims. The FTC ordered the distributor to stop touting health effects in the absence of "competent and reliable scientific evidence."

POM Wonderful, a unit of the Roll International group that also includes Teleflora and Fiji Water, countered that the FTC is interfering with free speech and is trying "to create a new, stricter industry standard, similar to that required for pharmaceuticals, for marketing the health benefits inherent in safe food and natural food-based products."