The Tide is turning ... as in, turning out to be one of the oddest stories in recent memory.
Tide laundry detergent is being stolen from the nation's store shelves, and has been dubbed "liquid gold." A spokesperson for Procter and Gamble, the manufacturer of Tide, is calling the thefts "unfortunate."
Law enforcement said thieves are using the soap on the black market, which retails for $10-$20 a bottle, to buy drugs. Why Tide? It's one of the most exensive brands of laundry detergent and, at least for now, doesn't have serial numbers, so it can't be tracked.
According to Yahoo.com, stores such as CVS "have amped up security measures to prevent theft; at some locations, the detergent is kept in a locked container and an employee must retrieve it for customers."