As state executives wrap up this week's annual meeting of the Republican Governors Association in Orlando, Fla., many are heading home with a new spin on the Occupy movement.
During a break-out session on Wednesday, nationally known GOP strategist Frank Luntz coached governors on how to craft messages when addressing the Occupy movement, which has seen camps in major American cities, including Boise.
"I'm so scared of this anti-Wall Street effort," said Luntz. "I'm frightened to death."
Yahoo News sat in on the plenary session and reported on Luntz's do's and don'ts on how Republicans "should fight back by changing the way they discuss the movement."
1. Don't say capitalism. "The public still prefers capitalism to socialism," said Luntz. "But they think capitalism is immoral."
2. Don't say that government "taxes the rich." Instead, tell them that the government "takes from the rich."
3. "We can say we defend the middle class and the public will say, I'm not sure about that,' said Luntz. "But defending hardworking taxpayers and Republicans have the advantage."
4. Don't talk about jobs. Talk about careers.
5. Don't say "government spending." Call it "waste."
6. Don't ever say you're willing to compromise. "They'll say you're selling out," said Luntz.
7. The three most important words you can say to an Occupier: "I get it."
8. Out: entrepreneur. In: job creator.
9. Don't ever ask anyone to sacrifice. "Talk about how we're all in this together."
10. Always blame Washington.
Gov. C.L. "Butch" Otter attended the annual GOP governors' confab, but no word if he attended the breakout.