Some merchants in Boise's BODO district have concerns that a lack of visibility is impairing business. In response, Mike Attiani, director of Property Services at Colliers International, is proposing the installation of a large electronic sign along Front Street to draw more attention.
"Forty thousand cars a day pass on Front Street," Attiani told Citydesk. "Our goal is to augment visibility as much as possible."
Attiani will unveil plans for the sign on Wednesday, Aug. 10, before Boise's Design Review Committee. The proposed 10-foot-by-15-foot sign would hang above the Urban Outfitters window at the corner of Eighth and Front streets. Attianti said the sign's colors are in keeping with the BODO design scheme. Merchant names would be displayed in designated spaces.
Existing merchants include Helly Hansen, White House Black Market, P.F. Chang's and Tully's.
"BODO is a critical retail location. And part of our goal is to draw people to the city's core," said Attiani.