The digital music service Spotify is spending its first weekend on laptops and smartphones across the United States. The Swedish company already has more than 10 million registered users and 1.6 million paying customers in the United Kingdom, Sweden, Finland, Norway, France, the Netherlands and Spain. It added the United States as its market on Thursday.
Spotify is the latest company to offer a subscription music plan with the cooperations of major music labels. Its chief competitors in the United States will be Rhapsody, MOG and Rdio. All offer a $10-a-month plan that allows for unlimited listening to millions of songs and the ability to save tunes for playback.
Spotify gives users access to 15 million songs for free as long as they listen to some 15-second ads. For $5 a month, the ads are stripped out on a computer-only version. For $10 a month the ads are stripped away from iPhones and Android devices.
The most popular of the subscription services, Rhapsody, has more than 800,000 paying subscribers.