Within hours of the ruling, Romney's campaign changed the homepage of its website to read, "Obamacare Upheld: Elections have consequences," over a photo of Romney. Underneath the image was a large red "DONATE" button.
Death and Taxes Magazine reported the Romney campaign also quickly sent out a donation email to followers. In part it read, "Regardless of what the Court said about the constitutionality of the law, Obamacare is bad medicine, it is bad policy, and when I am President, the bad news of Obamacare will be over."
Obama's campaign took a preemptive approach to fundraising by sending out a donation email prior to the court's decision. In part the email read, "We don't know what will happen this morning. But, no matter what," he adds, "today is an important day to have Barack Obama's back."
Politico noted that the presidential campaigns weren't the only ones banking off the ruling.
Indiana GOP Senate hopeful Richard Mourdock, who has been running his campaign on repealing “Obamacare," sent out an email immediately following the ruling that read, “Angry?! The Supreme Court’s momentous decision to uphold Obamacare cements the stakes for the 2012 elections. We need a conservative majority in the Senate to REPEAL IT! I am ready for REPEAL. Are you?”