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Keen on Conservation

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New York Times Bestselling Author Ridley Pearson's latest offering, Killer Weekend, is a murder mystery set in Sun Valley. One of the characters, a young female photographer, is described on one passage as wearing "pajama bottoms and a faded pink T-shirt under a down vest and a pair of blue Keens." Keens? Never heard of them. But, not one to let my fashion knowledge suffer due to my aversion to walking anywhere without pavement, I looked them up on the Internet. Turn out Keens aren't just shoes, they're a way of life ... a hybrid life. The folks at Keen partner with environmentally and socially conscious organizations to make the world a better place. And, in keeping with this forward thinking, Keen is holding the Hybrid.Pedal, a 1,000-mile ride from Portland to Salt Lake City to raise awareness for the Conservation Alliance. The leg from Emmett to Lowman on July 31 will pass by areas that the Alliance is helping preserve. Although the registration deadline to ride has passed, you can still show your support for the Conservation Alliance at a pre-ride party on June 30 at Idaho River Sports.

Idaho River Sports, 3100 Pleasanton Ave. For more information, visit www.keenfootwear.com/hybridpedal.

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