According to press release sent to Yahoo News, the company said, "Rather than sit back and complain about yet another industry going overseas, Glenn decided to do something about it and tasked the nascent 1791 clothing line."
Of the denim line Beck said they are "100 percent made in America. It has the copper rivets, it has the button fly, it has the exact fabric that, if you’re my age, you grew up with. The exact fabric that the miners used to use in the 1800s.”
Beck's first pair of blue jeans comes with its very on commercial that Beck himself is the voice of.
The commercial starts with a clear dig at Levi's saying, “These were the first American blue jeans—the jeans that built America. And they were built in America, built at a time when things were timeless. A time when you knew things would last. A time when people worked for their dreams, and their dreams worked for them.”