On Wednesday, a Coke commercial will air during "American Idol," the Los Angeles Times reported. In the ad, the company will announce that a can of Coke has just 140 calories, and that burning them off can be "fun."
Starting on Monday, Coca-Cola began airing ads on CNN, Fox News and MSNBC that point to the company's low-calorie drinks, the Associated Press reported.
In a spot called “Coming Together” – a name reminiscent of Starbucks’ recent effort to get fiscal cliff negotiations moving – Coca-Cola is showcasing its efforts to be transparent about the nutritional content of its products while also expanding its lineup of better-for-you beverages with low or no calories.
“The Coca-Cola Company has an important role in this fight,” said Stuart Kronauge, general manager of Coca-Cola North America’s sparkling beverages division, in a statement.
In September, a study showed a direct link between consumption of sugary drinks and obesity. The study, which looked at 33,000 Americans, made a surprising finding: it found clear proof that sugary beverages interact with genes that affect weight gain, amplifying a person's risk for obesity.
And in December, a study found that people who drink diet soda in excess are more likely to be depressed.