In an era in which anyone with a laptop can create, record and distribute music, success is as much about hype as it is about the sounds. Without hype, there's a good chance new music won't get to a listener's ears in the first place but will be lost in the din of a million mash-ups.
But hype only gets a band so far. At some point, it has to measure up, and the fun part is being there to see if it does.
Boise band Mozam Beaks has certainly received a visit from the hype fairy. The new project from Trevor Kamplain, formerly of Boise band ATTN, debuted a single on the COT Mixtape and released a direct-to-web digital album of smooth, electronic textures through Barn Owl Records shortly after. Then, instead of playing its debut show at Neurolux in December, Mozam Beaks cancelled, upping the hype one more notch.
But this week, the wait ends. Mozam Beaks is booked to play with James Orr and Ryan Peck at Neurolux.