by Josh Gross
At this year's SXSW festival, one of the biggest attractions was a cat.
The line into the Mashable House day party, where you could meet a variety of Internet memes, including Scumbag Steve and Tard the Grumpy Cat, went clear around an Austin city block.
The party was being held to launch a new documentary from Vice TV called Lil Bub & Friendz, which explores the phenomonon of cats on the Internet.
It may seem like an especially bland topic, but if the trailer featuring superstar kitty Lil Bub in a flying saucer traveling from another planet is any indicator, it could be a very strange and entertaining film.