The Idaho Wine Commission will uncork its prescription for the mid-winter blahs on Wednesday, March 27, with something it calls Unwined at the Movies, to be held at Boise's Egyptian Theatre.
"We thought it would a lot of fun to watch a move about wine while tasting some great Idaho wines," Shelley Bennett, IWC community relations coordinator, told Boise Weekly.
Benett acknowledged that filmgoers can regularly enjoy wine while watching films at The Flicks in Boise.
"But they don't carry too many Idaho wines," she said.
The premiere of the Unwined event (which the commission hopes to make an annual affair) will showcase Bottle Shock, a seldom-seen, but critically acclaimed 2008 comedy based on a 1970s wine competition, where a wine from a small California vineyard defeated a French wine in a blind taste test known as Judgment of Paris.
"It's enlightening to see that one of our country's most established wine regions—Napa Valley—was having the same issues that Idaho is currently having, while we try to establish our own wine region," said Bennett.
The event takes place Wednesday, March 27, costs $25 and includes unlimited wine tastings (before and during the film) from eight Idaho wineries and food from 3 Girls Catering. The event runs from 5-8 p.m.
Tickets are available online and at the Egyptian Theatre box office.