by Tara Morgan
Longtime cash-only slice shack Guido’s recently took the leap into accepting credit and debit cards at both of its locations.
“We’ve been going on 19 years, and when we first opened, credit and debit cards weren’t used as much as they are now,” said co-owner Glen Fiertl. “It’s just become so part of how people spend money today that they very rarely have cash on them.”
Fiertl said Guido’s made the decision to take plastic in order to remain competitive with other downtown businesses.
“We’ve had people tell us that they were going to come in but they checked their pocket and they didn’t have cash; they had their debit card or their credit card so they went somewhere else instead,” said Fiertl. “So to make us more competitive and basically to put ourselves back in the game, we figured we had to start taking plastic.”
Though Guido’s prides itself on offering low-cost slices and pies, Fiertl said they had to raise prices 3 percent to compensate for card processing fees. A slice of cheese or basil pizza that used to cost $1.85, now costs $2, while specialty slices that previously ran $2.10 are now $2.25.
“We’ve eaten some of it, but unfortunately, we’ve had to pass a little bit on, too,” Fiertl said.
Guido’s projects that eventually 50 percent of its customers will use cards to pay for their transactions.