by Josh Gross
Advertising firm Wieden+Kennedy set the bar pretty high with its Old Spice campaign. And while the comically manly lead character has probably jumped the shark at this point, the company somehow managed to turn that into an advantage by merging man and Rube Goldberg machine into an Old Spice-fueled musical cyborg. When he flexes, it electronically cues an instrument.
I don't how this works, but gawwdamn, it makes me want to wear Old Spice.