Boise Weekly has been following McCall's Ullr Skis since 2010. The small, garage-based custom ski manufacturer has been getting better—and in doing so, received more love from those who keep an eye on what's good (and bad) in the industry.
ExoticSkis.com got their paws on a pair of Ullr's demo skis and wrote a thorough review on the company's sticks. We figured they would stack up modestly to more expensive custom manufacturers but never imagined they would finish with an 8 out of 10 rating. You get what you pay for—and apparently with pricier skis, its little more than vanity.