BW Featured in Story on Alt Media's Digital (R)evolution

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Boise Weekly is featured in a story out Tuesday from Net News Check (a news outlet with a lens on digital media) in a story about how alt weeklies are evolving online. As you'll read in the story, not all alt weeklies are as committed to digital media as Boise Weekly is—some still eschew a proper website and choose only to publish a PDF version of their paper online.

From the piece:

Alternative weeklies have never been the type to back down from fights; in fact, most of them got their start by picking them. A media product of the 1960s counterculture, alt weeklies such as the The Village Voice, the Chicago Reader and the Boston Phoenix began as the muckraking, hip counter-voice to the stodgier city dailies, the place for readers to turn for under-the-radar stories, edgy editorials and criticism, and uncanny prognostications of the Next New Thing.

But a funny thing happened when the news went digital: Faced with so many alternatives, suddenly the alt weeklies weren’t always the hippest guy in the room. And given that so many of these weeklies were small, independent operations, making the digital transition was often hampered by limited resources and technology. For once, the alt media found itself on the wrong side of the cutting edge.

Last week, members of the Association of Alternative Newsmedia, of which Boise Weekly is a member, gathered at an annual Web conference in San Francisco. A team from BW, including Publisher Sally Freeman, Editor Rachael Daigle, Art Director Leila Rader and Advertising Director Lisa Ware, spent three days learning how we can improve BW online, sparring with our colleagues over why it's important to invest in online digital media despite a low return on investment, and making a pretty thorough tour of the city's bar scene. Read more about Daigle's takeaways from the conference in today's edition of Boise Weekly.

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