by Amy Atkins
There is definitely an art to creating the perfect mixtape and The Record Exchange will acknowledge someone's artistry with a grand prize of a $50 RX gift card, some of the exclusive Record Store Day releases, a wristband, which will get said winner back into The Record Exchange for the Josh Ritter in-store performance that evening and a copy of Ritter's not-yet-released So Runs the World Away ... on vinyl (sweet). Plus, the winner's mixtape will become part of the day's soundtrack: it will be played over the store's hi-fi system during Record Store Day.
Entry rules are simple: submit a one-CD mix to Record Exchange by 9 p.m. on Monday, April 12. CDs must be accompanied by a track listing, which includes titles and artists, as well as your name, number and e-mail address.
A panel will judge the mixtapes using a handful of criteria including quality, theme, vibe and presentation, to name a few. If you really want to win, you'll include things like liner notes—wherein you can explain the motive behind your selection, order, genre choices, etc.—and stunning (or at least semi-stunning) artwork. In short, your mixtape needs to rock and not just musically.