Publisher woes

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I keep reading quite disheartening news about my industry. It is all true. As companies like Creative Loafing and Tribune Company announce bankruptcy, daily papers are up for sell, media company staff reductions and mergers are routine, I truly believe that newspapers are more important and more needed than ever. I love the comment made by James Surowiecki in The New Yorker, that "the real problem for newspapers isn't the internet; it's us. We want access to everything, we want it now, and we want it for free. That's a consumer's dream, but eventually it's going to collide with reality; if newspapers' profits vanish, so will their product." He also suggests that people are actually reading newspapers more than they did a decade ago. Go figure. So as our ad revenue shrinks, our page count continues to go down. Last quarter of 2008 was very disappointing but it seems it might have been the best we will see for awhile. January is dismal.

When the page count goes down and sections must be cut back, it is always interesting to see who complains the loudest. It invariably is the business sectors and people that do not support us in any way through advertising. I don't like having to cut editorial content but the fact of the matter is that it does cost money to publish Boise Weekly.

If you are a reader of BW, the best thing that you can do to help is to support our advertisers. Most of our advertisers are local independent businesses. Please support them and tell them that you saw their ad in Boise Weekly. I vehemently believe in the philosophy of Think Boise First and the importance of putting your money to work to make a difference. Now more than ever we must work together to preserve the things that are important to us. Help us keep the only independent media voice in Boise strong.

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