It's not how much you give, it's really about the decision to give anything.
The inaugural edition of Idaho Gives—a statewide online campaign—launched early this morning, showcasing more than 500 charitable organizations across the nonprofit spectrum: arts, conservation, healthcare, hunger and more than a dozen other categories.
By sunrise, more than 1,000 donations had been counted and the campaign continues until 11:59 p.m.
"It's a bit like an old-fashioned barn raising," Jim Everett, executive director of the Treasure Valley Family YMCA, told Boise Weekly. "Think about that for a moment. This is going to be a very special 24 hours. A lot of people will be making the first donation they ever made."
And to gin up interest, nonprofits are in a unique competition today, striving for thousands of extra "bonus" dollars, based not on how much is given but rather how many unique donors they can garner.
Currently in the "large" nonprofit category, the Idaho Human Society is leading the pack, followed by Planned Parenthood, the Boise Art Museum, Idaho Foodbank and the Idaho Conservation League.
In the "medium" nonprofit category, the Idaho Falls School District Education Foundation is in first place, followed by the Idaho Falls Symphony, Idaho Fish and Wildlife Foundation, PEO Chapter House and the Snake River Animal Shelter.
In the "small" nonprofit category, Girls on the Run is in first place, followed by the Wyakin Warrior Foundation, Helping Idaho Dogs, the Hailey Ice Park and River Discovery.