Video: Take a Look at Graphic New Ad Suggesting 15 Cigarettes Cause Tumor

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Thousands of smokers will again try to kick the habit as part of their New Year's resolutions for 2013, and a startling ad campaign in Britain is hoping to give smokers one more reason to quit. The campaign's visceral message suggests that the human body creates a mutation with every 15 cigarettes smoked.

The ads show a man smoking in his back yard while sipping his morning coffee. A pink, fleshy cancerous tumor bubbles from his cigarette with each drag.

More than a third of smokers still believe the health risks from smoking are greatly exaggerated, recent statistics from the U.K.'s Department of Health showed.

Take a look at what will be filling the British airwaves as part of the nine-week campaign that launched Dec. 28.